Many people do not know there are some fantastic companies out there that offer free e-mail marketing services. E-mail marketing is not just for e-commerce, keep your clients and customers close to you by interacting with them on a regular basis. Inform them about things like store information, upcoming events, past events, sales or specials, news coverage, Facebook campaigns, new company information, new product information, customer appreciation campaigns, monthly newsletters, ‘meet the staff’, Q&A, blog posts, industry news….
Whether you use a CMS (like WordPress) or not, I highly recommend MailChimp http://mailchimp.com/ With MailChimp you can “Send 12,000 emails to 2,000 subscribers for free. No contracts, and no credit card required. It’s free forever.” Another notable e-mail marketing provider is ReachMail http://www.reachmail.net/ Where you get 15,000 free emails to up to 5,000 contacts
For additional information on starting an e-mail campaign, check out: http://mailchimp.com/resources/guides/how-to-create-an-email-marketing-plan/html/